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Blog Archive 2005-December 2005-November 2005-October 2005-September 2005-August 2005-July 2005-June

Sat, 30 Jul 2005

We're matching Amazon

Our book Ship it! A Practical Guide to Successful Software Projects is published by the Pragmatic Bookshelf. Traditionally the Prag Prog team have kept all their books at the listed retail price on their web site. Then online stores like Amazon.com sell the book for 30 to 35% off the retail price. This means our book costs $20 on Amazon.com and $30 on the Prag Prog site.

Next week we are running a little experiment. We lowered the price of the book to $20 on the Prag Prog site. So for the next week, we are matching Amazon's price.

This way you (the consumer) gets the same price everywhere you shop and we (the authors) get a lot bigger piece of the purchase price.

The sales numbers themselve will decide if this discount is a good idea or not. We have a Java Ranch book promotion this week that might help, but ultimately you the book buyers will have to tell us if this is an idea worth keeping. If you already have a book, send me mail and let me know what you think. Would this have swayed your purchase decision? Should this be a long lasting discount?

posted at: 01:27 | path: | permanent link to this entry